Aug 30 / Jake Catling

Rethinking Success

Success in the landscape industry is deeply personal and goes beyond societal benchmarks like awards and accolades. While
these external validations can serve as initial markers, they
often don't lead to true fulfillment. The definition of success is now further complicated by social media, which often causes people to compare their behind-the-scenes realities with others' highlight reels which can diminish their sense of achievement and contentment.

To cultivate a healthier and more satisfying sense of success,
it is essential to turn the focus inward and set personal metrics
aligned with individual values and aspirations. For example,
building a renowned landscaping business might be a common goal, but it's not everyone's dream. Some professionals find greater fulfillment in maintaining a balanced family life and creating beautiful, sustainable outdoor spaces for their community. This shift in perspective underscores the importance of defining success on one's own terms, based on personal objectives and the satisfaction derived from progress.

Several factors can reshape an individual's view of success over
time. Initially, many are driven by the need for external validation. However, adopting a growth mindset – where success is seen as a continuous pursuit of goals rather than merely hitting milestones – can lead to a deeper appreciation
of one's journey in the landscape industry. Success is not a fixed state; it is relative and personal, centered on setting out to achieve something and succeeding, regardless of the scale of the accomplishment. While one may experience moments of success, it is not a permanent state. Continuous effort and growth are required to sustain it.

Celebrating small achievements plays a crucial role in this mindset. Whether it’s successfully completing a garden project, securing a new client, or enhancing a green space, success lies
in doing what you set out to do. Additionally, celebrating others' successes can be equally fulfilling. Recognising that each person’s accomplishments are unique to their journey fosters a culture of appreciation and support.

Balancing the cost of success is another critical aspect. Achieving goals should not come at the expense of health, family, or happiness. In our industry, there is significant pressure and sacrifice. Early on, individuals might endure hardships, but it is essential to evaluate whether the trade-offs are worthwhile. For instance, during major events like the RHS Chelsea Flower Show, teams face long, gruelling days. The sense of accomplishment and joy of showcasing skills can
make the effort worthwhile, but it is important to balance these intense periods with moments of rest and enjoyment to avoid burnout.

Measuring daily success can be as simple as assessing how you feel at the end of the day. If you have accomplished your tasks without overwhelming stress and leave work feeling satisfied, that is a success. Regular reflection, such as documenting weekly wins and losses, provides a balanced view of progress and helps individuals appreciate their journey.
In a team setting, celebrating successes – big or small – can foster a positive work environment and motivate everyone for future challenges. Acknowledging hard work and enjoying moments of accomplishment together strengthens bonds
and creates a supportive atmosphere.

Success in the landscape industry is a personal journey, not just a destination. It is about setting goals, working towards
them consistently, and celebrating milestones along the way. By aligning the definition of success with personal values
and maintaining a healthy balance, true fulfillment can be achieved. Remember, success is not just about what you achieve but also about enjoying the journey and sharing it with those around you.